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How to Build an Effective Infographic

3 November 2016

An infographic is a fantastic approach to displaying information to others in a fun and unique way. Instead of reporting data in a general presentation, infographics allow you to demonstrate such information through visuals or diagrams that better appeal to the eye. If you see the same methods of reporting information within your company, this could be a way to switch up presentations. Infographics are also an ideal way for advertising to the public, since you can showcase important information quickly—and often cheaply—through online media. Of course, if you need to share a ton of information, an infographic might not be the best option. However, if you want a concise way to inform others about small highlights, infographics can be the best way to do so. When developing and sharing infographics with the community, there are certain steps to keep in mind:

Look at other infographics.

You want yours to look as creative and polished as possible, so checking out competitive infographics is a way to see what common elements allow them to perform well for companies. This gives you the opportunity to use popular visuals and make them into your own creation. If you need a bit of inspiration to promote your company’s content, search for other brands like yours that display a thriving infographic.

Know your audience.

Are you advertising to other companies or independent contractors? Do you want to target a worldwide audience, or just people in your home town? Do those people appreciate more pictures or statistics? Regardless of these preferences, it’s best knowing to whom you are delivering your message since that will ultimately determine the visual design and content aspects of the infographic. Knowing your audience also helps you develop the optimal method of sharing your infographic.

Stay true to your company’s brand.

Perhaps you want to advertise a particular item or service that you offer. Just like a promotional flyer, you would include your company’s logo. An infographic is no different. If the message is more informative, try to use the same font, verbiage, and style that your organization uses. Consistency and authenticity is critical to your company’s infographic since it’s the face of your brand’s individuality.

Keep your infographic concise. The attention span of most people hardly exceeds 10-20s.

Tell a story with the message you want to convey.

Are you promoting a sale? Do you want to inform others about a specific method, product, or opportunity? Is the infographic simply for entertainment? It all begins with clearly defining your message. Once you know the information you want to share, think about an easy way to clearly explain it to your audience. Would numerical statistics help? Do you have specific keywords that you want to emphasize? If you have a lot of information to offer, make sure you do so in a concise manner since the attention span of most people hardly exceeds ten to twenty seconds.

Make sure your infographic is visual.

This might be obvious, but it’s worth noting. Not all infographics are created equally, and their popularity reflects in the way that they’re designed. Whether your infographic has a lot of information to give out, or very little, you can never go wrong with creating a simple visual. Don’t forget to include bright colors that contrast with darker colors to emphasize key information, and try to display separate pieces of information with different font sizes.

Have a balance of words and pictures.

Your infographic should be visually stimulating, which means that words alone won’t be effective. You don’t want your audience to be reading a book, after all. With a healthy mix of phrases, numbers or statistics, and relevant pictures, the infographic can easily thrive with popularity.

Establish the infographic’s size.

If it’s too small to read, chances are good that people will bypass it right away. You don’t want your infographic to be too large, either. Over stimulating people’s visual senses can be overwhelming. Try to find a size that is large enough for people to easily read but condensed enough so that it doesn’t take up an entire webpage or printed sheet. If your infographic needs to be posted online, don’t make it any more than 735 pixels wide and 5000 pixels long. An infographic larger than that might be resized and display different proportions when it’s brought up on a website.

Determine how you want to share it.

Would it be best seen if it’s printed or online? With print, your options are often limited to newspapers and local advertising resources. If your target audience is local, this could be a prime opportunity to place your infographic where it can have a lot of foot traffic. However, if your audience scope is broader, you probably want to share the infographic online. The internet has nearly endless opportunities for sharing, especially with the help of social media platforms.

Utilize social media.

Pinterest is home to thousands of infographics that get shared and “pinned” daily. Facebook is a source for substantial posts that circulate between friends and can generate millions of views. Twitter offers play-by-play action in its instantaneous news feed. Instagram is a hub of billions of people’s pictures. The list goes on. Whether or not you want your infographic to be shared online, it would be a shame for you to avoid free resources such as these. If you want your company to gain popularity with the masses, there’s no better place to share your infographic than the platforms which have hundreds of millions of subscribers.

Run the infographic by a professional editor.

At the end of the day, you want your infographic to look perfect before it’s released to the public. Even with extensive research and hard work being put into your infographic, it’s best to have an editor look over the visuals to make any finishing touches. One small mistake could make or break the infographic’s effectiveness, which makes the editor a valuable tool and key part of the infographic creation process.


To build an effective infographic, you need to balance the information you want to give. Unfortunately, there isn’t a perfect formula for the success of your infographic. But we do know one thing: Focus on your audience. We keep coming back to it because is that much of a big deal. Knowing your audience, will tell you if they like more text, more images, more statistics, etc. If you don’t know your audience just yet, test it out. Try one with more data. Another one with more images.. Keep testing until you find what is more appealing to your target.

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